Although the winter is not over, the weather has already reminded us several times that spring is around the corner and hiking season without the need for hiking spikes on shoes and many layers of clothing will soon become a reality.
The brand ZAJO has undergone a very dynamic development in 24 years of its existence. Naturally, the rabbit from our logo could not lag, and as the company grew and gained strength, he grew along with us to its present form. Read the story hidden behind the hare head that is currently decorating our products.
Whether you are fit for a quarter-day hike or several-week trekking - Europe and its mountains offer incredible experiences for every type of tourist and you will find the most beautiful places in the world at your fingertips.
The Black Forest in Germany. A mysterious place in which sunshine is a rarity. The branches and leaves are literally a fortress that protects the darkness so typical for this strange part of Germany.
The Aurora Borealis or Northern Lights is one of the most beautiful phenomena to be observed on our planet, and many adventurers rank this experience at the top of their bucket list.
Winter hiking has its charm and even the hikes you have taken in the summer become a completely new experience under the snow cover. At the same time, winter tourism is also specific in that it carries certain risks and requires different needs than summer tourism.
Every expedition makes the story. No wonder, then, that great mountain adventures have produced countless books, some of which have become legends.
We will celebrate the 25th anniversary of the ZAJO brand in 2021, but for everything to be ready in time, it was necessary to roll up our sleeves and get to work now. Part of the celebrations will be something special - a limited Retro collection of tourist clothing.
We talked to our design manager Silvia Holla, who has the whole process under check, about what you can expect from this collection and why we decided to give talented students from the Academy of Fine Arts a chance to design it.
"The whole process takes a year and a half. Under ideal circumstances," says our production manager Peter Juhás, who has been part of the ZAJO brand since 2004. So we would hardly be looking for someone more competent to share with us the story every single ZAJO jacket goes through.
Let's find out together.