The Most Popular ZAJO Products of 2023
Guys, welcome to 2024!
As we stand at the threshold of a new year, brimming with potential for adventures and unforgettable experiences, let's pause for a moment. Let’s take a reflective journey back through the whirlwind that was 2023 – a year that truly was one heck of a ride.
At ZAJO, our mantra has always been about pushing the boundaries of excellence. Sure, it may sound clichéd, but our dedication to perfection knows no rest. Even our most popular products, those that seem flawless on the surface, are constantly under our meticulous scrutiny. Why? Because we're committed to enhancing your outdoor experiences, making them enjoyable and truly memorable. It's about crafting products that we can stand behind with unwavering pride and confidence.
Interestingly, despite our extensive range, certain items invariably stole the spotlight. These are the products that you, our customers, simply couldn’t resist in 2023. They found a special place in your wardrobes and, more importantly, in your adventures.
What's even more heartening is that your choices reflect a discerning taste for technically advanced materials, uncompromised quality, and exceptional performance.
So, let's embark on this retrospective journey and explore the ZAJO products that defined 2023.

1. Hybrid Jackets Rossa and Arth
Indeed, it's no surprise! Once again, the Rossa and Arth hybrid jackets have effortlessly topped our charts. These jackets are a perfect mix of design and functionality, blending durable outer materials with stretchy fleece panels. The secret sauce? A high-quality, warm yet breathable fill that makes it almost impossible to resist.
But let's be honest, their success isn't solely about function. These jackets bring a dash of chic elegance to the outdoor apparel game. They're not just about keeping you cosy during the brisk winter days; they're also your perfect companions for those cool spring and autumn adventures, whether in the mountains or beyond.
The Rossa and Arth have not just won your hearts; they've become enduring symbols of ZAJO. It's a relationship that has not only lasted but flourished with each passing year.
2. Merino Collection Bjorn and Elsa
When venturing into the great outdoors, regardless of the season or conditions, the cornerstone of your gear is a dependable base layer. And what could be more exemplary than merino wool? It seems we're on the same page here – your choice clearly aligns with our belief in the unparalleled quality of merino wool.
Merino wool is nothing short of a natural marvel. It excels in moisture-wicking, boasts exceptional thermoregulating properties, and remarkably, doesn’t hold odors even after several days of wear. This makes it an indispensable element of any outdoor attire.
It's heartening to see your recognition of merino wool's vital role in outdoor gear. The Bjorn and Elsa collections embody these qualities, ensuring that your adventures are underpinned by comfort and reliability, thanks to nature's own ingenious solution.
3. Glacier and Cortina Fleece Jackets
In our diverse range of fleece jackets, it's particularly noteworthy that the Glacier and Cortina models emerged as your favorites. These jackets represent the zenith of fleece technology, crafted from the premium Polartec® Power Stretch® Pro™ fabric.
What sets these jackets apart in practical terms? They are a dream come true for anyone who loves to stay active, even in challenging high-altitude environments. They provide excellent warmth, superb breathability, and thanks to the durable nylon, they're resilient enough to withstand abrasions from rough terrains. Beyond these technical features, they offer a level of comfort often likened to a warm embrace.
Whether you're braving the harsh conditions of mountain landscapes or seeking cozy comfort during relaxed evenings at a cabin, the Glacier and Cortina jackets stand out as unrivaled choices.
4. Lofer and Livigno Lightweight Down Jackets
When it comes to unparalleled warmth, down is in a league of its own. For those who prefer a more robust option, our Moritz and Valbella down jackets are ready and waiting. However, it's the Lofer and Livigno that have captured your hearts for their streamlined warmth.
These lightweight jackets are perfect for bracing the cold in urban settings, yet they shine just as brightly in mountainous terrains. Their subtle colors, attractive fit, and the iconic “chambered” look that’s characteristic of down jackets, blend style with functionality in a way that’s hard to resist. It’s no wonder they’ve earned their spot on this list. In fact, many of us at ZAJO have made them a staple in our own wardrobes.
5. Waterproof Hardshell Jackets Made of eVent® DVAlpine
Just as with our fleece jackets, we are thrilled to see that your top choice in waterproof gear is the crème de la crème of our collection. Our hardshell jackets, featuring the elite eVent® DVAlpine membrane, represent the pinnacle of waterproof technology. Renowned as the most breathable fabric in its class worldwide, it's often heralded as the go-to alternative to traditional “Gore-Tex” materials, and we proudly incorporate it into no less than four of our jacket models.
These jackets offer superior protection against rain, snow, and wind while ensuring efficient moisture wicking and exceptional durability. In one of these hardshells, you are fully equipped to face whatever nature throws your way. Their unparalleled performance and resilience make them a must-have for anyone serious about outdoor adventures.